Behind The Scenes: The Birth of “Freedom”

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Last week, we unveiled our new Dodge Challenger ad featuring an awesome combination of muscle, speed, and Mrs. Doubtfire George Washington. Appropriately enough, given its debut during the US v EU World Cup match, “Freedom,” was staged to resemble a battlefield circa 1776 – albeit with much more horsepower. The… Read More

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Dodge Kicks Off Summer With Free T-Shirt Giveaway [WINNER UPDATE]

In honor of the first day of summer, Dodge is giving away a CoolFit™ Dodge Track Tee from the Dodge Life store. To be eligible to win, hit up the comment box below and tell us about your favorite summer pastime. Submit your entry by 5:00PM EST on Tuesday, June… Read More

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Hell On Wheels: Inside Hübinette’s Dodge-BF Goodrich Challenger

In late 2009 after a series of unfortunate events, legendary drifter Samuel Hübinette found himself without a team, a sponsor or a car. Undeterred by the obstacles, Hubinette formed his own team, Samuel Hübinette Racing (SHR) and set to work building a brand new drifter. With Dodge’s official sponsorship, SHR… Read More

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Racing

Fear and Drifting in Salt Lake City

“There he goes. One of God’s own prototypes. A high-powered mutant of some kind never even considered for mass production. Too weird to live, and too rare to die.” – Hunter S. Thompson While we are certain the above statement was not written about a car, truer words have never… Read More

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Cry Havoc and Let Slip the Dogs of War

During his First Annual Address to Congress in January of 1790, President George Washington said, “To be prepared for war is one of the most effectual means of preserving peace.” For the past decade, the muscle car segment has been quietly battling to keep a sea of dull daily drivers… Read More

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Dodge Shows Big Love to FIM World SuperBike Championship

We have to be honest – we knew very little about Salt Lake City prior to our Memorial Day trip. We knew John Stockton played basketball there, and we were guessing there was a salty lake somewhere nearby, but that was about it. After this past weekend though, Salt Lake… Read More

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Racing

For Those About To Rock (And Run)

Since its inception over a decade ago, the Rock ‘n’ Roll Marathon has been heralded for its unique combination of energy, entertainment, and good clean fun. Over 300,000 runners and countless bands participate in the 14 annual races, making it by and large the most heavily attended event of its… Read More

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