Brand Identity: 2013 NASCAR Dodge Charger Embraces Production Car Roots

Brand Identity: 2013 NASCAR Dodge Charger Embraces Production Car Roots

‘Get the heck outta my way.’ That’s the look we were going for when designing the 2013 NASCAR Dodge Charger, which will be today in Las Vegas before the NASCAR Sprint Cup Series race.   One of the main goals we wanted to achieve when creating the 2013 Charger was… Read More

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Dodge Charger Pursuit Vehicle to Pace NASCAR this Weekend

Dodge Charger Pursuit Vehicle to Pace NASCAR this Weekend

Chalk up another great milestone for Dodge, as the 2012 Dodge Charger Pursuit Vehicle will pace two races this weekend in Arizona.   To see it in action, tune in to the NASCAR Nationwide Series on Saturday, March 3rd, or to the Sprint Cup Series on Sunday, March 4th.  … Read More

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Striking Gold with the 2012 Dodge Charger SRT8 Super Bee

Striking Gold with the 2012 Dodge Charger SRT8 Super Bee

The Super Bee is back and the reviews are in: this high-octane Dodge musclecar lives up to its heritage namesake and then some.   The “go fast” crowd already knows what regular folks don’t. Between the Super Bee name and what this machine has under the hood you know you’ve… Read More

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Beats™ Boom in the 2012 Dodge Charger

Beats™ Boom in the 2012 Dodge Charger

Beats™ by Dr. Dre™ has set the world of music on fire. DJs, celebrities, and audiophiles alike have embraced the incredible recording studio-quality sound created by Beats™ headphones. Simply put: the audio game has changed.   Chrysler was the first automaker to integrate the Beats™ by Dr. Dre™ audio system… Read More

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Muscle and Intelligence for the Masses

Muscle and Intelligence for the Masses

Our Dodge Charger is known in many circles for its muscular HEMI® V8, street smart looks, attitude, and is very tech savvy inside – sort of like a heavy weight boxer mixed with a nuclear physicist.   When the editors of Edmunds.com presented us with its “Breakthrough Technology Award” last… Read More

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The Dodge Rebellion descends on the Motor City

The Dodge Rebellion descends on the Motor City

Unseasonably warm temperatures have been hovering around Detroit all week, but it’s the hot looking vehicles in the Dodge display that are really pushing the thermometer up inside Cobo Center – home of the 2012 North American International Auto Show.   On Monday, we revealed the All-New 2013 Dodge Dart… Read More

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Goodbye 2011 – It’s Been a Great Ride

Goodbye 2011 – It’s Been a Great Ride

We are heading down the front stretch and the finish line is in sight. As we drop the checkered flag on 2011, I thought this would be great time to look back at all the notable things that occurred during these past 12 months for all of here at Redline… Read More

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Dodge of Destiny – Dodge Vehicles Make for Better Car Chases in Movies

Dodge of Destiny – Dodge Vehicles Make for Better Car Chases in Movies

Are you done unwrapping presents and exchanging gifts? Looking to escape for a few hours and head out to your local multiplex cinema and take in one of the new Hollywood releases? The movie execs have ramped up their offering of fresh releases just in time to hit the big… Read More

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SoCal LX Club gets a “Semper Fi”

SoCal LX Club gets a “Semper Fi”

Earlier this month, some of our west coast Dodge enthusiasts got behind the annual USMC Toys for Tots event and held a toy drive at their adopted hangout, Beach Burgers in Huntington Beach, California.   Members from the SoCal LX club, along with some performance accessories parts vendors, donated toys for underprivileged kids… Read More

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Full Speed Ahead

Full Speed Ahead

As 2011 rounds the last corner and heads down the final straightaway, it’s still pedal to the metal for us.   The sales figures for November just got posted and to say we hit it out of the park would be an understatement. It’s more like hit it into the… Read More

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