When we were kids playing with our Hot Wheels, we dreamt about growing up and designing cool cars one day. For Mark Trostle who is Head of Design for SRT, Mopar® & Motorsports, that dream became a reality. Mark is a second generation automotive designer and was bitten by… Read More
Hit The Ignition: R/T Convoy On The Road To Carlisle
Posted on July 7, 2011
Yesterday we told you it was the biggest gathering of Dodge enthusiasts in the world, an enormous display of show vehicles from the past 50 years. Today we got the family together and we are going on a road trip. Early this morning in the parking lot… Read More
The Marketing of Speed and Horsepower
Posted on May 12, 2011
The automotive world has changed a great deal in the 50 years since the muscle car era. Madison Avenue is no longer dominated by a male culture, the average lunch no longer mandates three Manhattans’ or other high-octane concoctions once referred to as ‘brown water’. We’d like to think that… Read More
2011 Charger styling: Days of Future Passed
Posted on March 31, 2011
It was the summer of 1967. Music was in the air at Monterey Pop, and lots of things were new – the first Super Bowl, the television show Sesame Street, and Rolling Stone magazine all debuted that year. On the streets of Detroit, Dodge prepared to unveil one of the… Read More
The 392 Challenger & Redline Charger At 2010 SEMA
Posted on November 12, 2010
During the 2010 SEMA show, Dodge unveiled the Challenger 392 SRT8 along with the 2011 “Red Line” Charger R/T to an anxious audience of passionate gearhead. Eric Andrew, Dodge Challenger/Charger Product Line Manager, gives us some great “insider” information on the two great vehicles and the direct link to their… Read More
Dodge Prepares To Hit The HEMI Highway
Posted on November 11, 2010
Election season may now be over, but there are still two candidates eager to win your support. And like any good politician, Dodge is hitting the campaign trail in order to “rile up its base.” With so much new hardware coming in 2011, we thought the best way… Read More
Turning Back the Clock At SEMA
Posted on November 3, 2010
For you B-Body fans, this ’69 Coronet R/T “White Lightnin” has a 572 Mopar Performance Wedge Crate Engine that is equipped with FAST XFI Fuel Injection unit along with a Gear Vendors Overdrive unit mounted to the 727 so you can cruise at 70 mph without turning insane RPMs… Read More
Who Says Chargers Aren’t for Women?
Posted on February 9, 2010
I’m Gone is a call out to the confident Charger-driving women out there who know how to burn rubber. It turns the classic break-up cliché on its head, giving a nod to the ladies for once. It’s a nod to the mystery and power of a strong woman– mysterious, cool,… Read More
What’s Your Favorite New Dodge Spot?
Posted on January 29, 2010
It’s a tough pick, we know. We all have our own favorites among the new crop of Dodge commercials, which began rolling out in December and are continuing up to the Super Bowl. But now we want to know which one of the new ads YOU like best. You can… Read More
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