A 1970 Dodge Charger R/T Brought Me to the Brand

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  For some of us, becoming a Dodge fan wasn’t so much of a choice as it was an inherited trait. If you were born into a Mopar family, you know what we’re talking about. Maybe mom and dad had a Dodge in the driveway while you were growing up,… Read More

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A Peek at the Plum Crazy Challenger, Inside and Out

One big highlight of the Dodge display at the North American International Auto Show in Detroit is seeing the Challenger dressed up in Plum Crazy. “The Plum Crazy paint looks so gorgeous on the Challenger sheet metal that we couldn’t help ourselves,” says Challenger brand manager Mark Mallie. “We added… Read More

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Ralph Gilles Gives You a Guided Tour of NAIAS

Whether you can’t make it to Detroit for the North American International Auto Show or simply want to get fired up before it opens to the public on Saturday, you don’t want to miss this walk-through guided by Dodge President & CEO Ralph Gilles. In it Gilles not only gushes… Read More

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Grape Expectations: Plum Crazy is Here!

The wait is over! You can finally get a 2010 Challenger in the long sought-after Plum Crazy—dealers are taking orders today. The deep purple shade is back for the 2010 SRT and R/T Classic packages with the standard-black OR all-new-white dual wide side stripes.

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Dodge Announces 2010 High Impact Colors

For the 2010 model year, Dodge will offer Challenger in up to four unique “High Impact” colors. B5 Blue will be extended beyond the 2009 model year and will be offered into the fall of this year on 2010 models. Following B5 Blue, Detonator Yellow will be offered on both… Read More

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