Marketing Dodge in the Musclecar Era pt 2: The Sting of the Scat Pack

Racing

    The Scat Pack and its Bees shows up in 1968   There have been many ways to market vehicle brands over the years. Revolutionary designs and changes, catchy car names, and frankly keeping up with the times (and the imaginary ‘Joneses’) all helped create the desire that would… Read More

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Racing

The Dodge Life Store Is Now Open for Business!

For all of you who aren’t content to simply wear the Dodge logo on your hood, the brand new Dodge Life store is now open to let you proudly emblazon every aspect of your life with the car brand you love best. We’ve got t-shirts, hoodies, even die-cast cars, with… Read More

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